Best Place Welcomes Lance's Brewery Tour Stop To Fight Autism

Tomorrow, February 11, beer lovers of Milwaukee have a great opportunity to celebrate beer and help a great cause at the same time - exactly the type of event GMM endorses. Beer historian Lance Rice, whose autism has given him a photographic memory of beer history but also kept him from sharing that knowledge for years, will be at Best Place for an event called  "Beer. Autism. Hope. Milwaukee." At the event you can meet Lance and during it Best Place will make donations to Lance's autism charity called Lance's Room.

Rice will meet privately with visitors from 1 to 5 p.m. At 5 p.m., the event becomes a fundraiser for the public. Best Place will donate $1 for each beer sold to Lance's Room. A panel of beer and beer history experts will challenge Rice about beer trivia. Tours of Best Place (usually $8) will be given for donations of $5, $10 and $20 to Lance's Room.


Lance’s Brewery Tour is being planned as both a film and a book. The film will cover his dream-come-true tour of breweries across America and the creation of his book about the history and culture our breweries. The movie is also a feature length documentary about Lance’s inspiring journey from being a “low-functioning” child to overcoming the odds and becoming an author who hopes help others with autism. Some of the nation's most renowned breweries are supporting Lance in his quest including Milwaukee's MillerCoors and the Milwaukee Brewfest (one of the destinations filmed for the movie). The full list of partners is here.

Though he is sharing his love and knowledge of breweries, the end goal is bigger.The Lance's Room charity seeks to help others with autism achieve their dreams and provide support to families touched by autism. They work with schools, colleges and organizations that offer job training to the disabled community to establish scholarships and funds in Lance’s name.

This is a great opportunity to help a great organization in the most man-friendly of ways. Just by visiting and drinking at Best Place you will help fund Lance's Room and their goals. So come on out tomorrow for a great night of great men and great beer, I'll be there of course - it truly will be the Best Place you can be in Milwaukee tomorrow night.